"INFORMATION x IMAGINATION…"
TRANSFORMATIVE STORYTELLING!
My process views each project as a unique entity that requires an earnest strategy to achieve its creative potential—in the end, providing readers, viewers and gamers with specialized, satisfying material that captures their hearts and minds by melding—and enhancing—the intangible qualities that breathe life into a property.
This means not only embracing the freedom of an unshackled imagination, but also the discipline to do the research imperative in understanding what elements of a brand’s DNA truly make it tick, and how that can be incorporated within the trends of the current market.
Through this INFORMATION x IMAGINATION approach, my knowledge, diverse skillsets and artistic instinct allow me to spotlight, as well as celebrate the unique identity and creative reality of each and every project I take on—generating dynamic content that's intelligent, balanced and ultimately “works!"
It’s not just about selling product or making entertainment.
It’s CREATING an EXPERIENCE…INSPIRING ENGAGEMENT…and ESTABLISHING an IDENTITY!
AREAS OF EXPERTISE...
- Scriptwriting
- Establishing brand-driven names/language/phrases
- Distilling brand identity
- Reimagining icons
- Brand marketing and positioning
- Dialogue and dialects that reinforce character essence
- Lore
- IP generation and concept development
- Character creation
- World building
- Narrative checks and balances
- Stories and scenarios that encapsulate a franchise’s desired tone
- Narrative design and strategy for multimedia
- Producing content that matches developer capabilities with licensor goals
- Video game design
- Brand/IP research and analysis
- Creative and editorial direction
- Adapting fiction between mediums (toys, graphic novel/comics, games, live action, books and animation)
- Singular and ongoing storylines and arcs
- Magazine articles, columns and editorial
- Subject matter research (fiction and nonfiction)
- Wordplay
- Satire